The best shape of
your life. For good.
We help women get in the best shape of their lives — once and for all. No crash diets, no cookie-cutter plans. Just coaching built entirely around you.
For the big day —
and every day after.
Got a wedding, a milestone birthday, a holiday, or a photoshoot on the calendar? We'll get you looking and feeling your absolute best for that date — with a plan reverse-engineered around your timeline.
But the most important work we do goes far beyond any single day. Our focus is sustainable, flexible fat loss — getting you the body you want, and giving you the tools to keep it for good. No rebound, no starting over. Just results that last.
Everything you need
to reach your best.
We've made it easier than ever to get into the best shape of your life — with the full coaching system working for you.
One-to-One Online Coaching
A dedicated coach in your corner — building your plan, answering your questions, and keeping you accountable every week.
Data Tracking
Progress photos, measurements, and weekly check-ins so every adjustment is driven by what your body is actually doing.
Private Coaching Group
Join a private community of women chasing the same goal — for motivation, accountability, and support along the way.
Customized Nutrition
A nutrition plan built around your lifestyle, preferences, and goals — no blanket restriction, just what works for you.
Custom Workouts
Training programmed specifically for your body, experience, and the equipment you have — at home or in the gym.
Access to Our Client App
Your workouts, nutrition, check-ins, and direct coach messaging all in one place — wherever you are in the world.
What our women achieve.
From their first foundation to their best-ever physique — see the transformations dedicated, personalized coaching delivers.
The M.E.D. method.
M.E.D. stands for Minimum Effective Dose — giving you the right amount of training and nutrition to actually sustain. We build a plan you can balance with real life — work, family, kids, and a social life — while still progressing toward your goals and keeping the results for good.
We work with women of all ages and goals — including pre- and post-pregnancy, general fat loss and sustainability, major weight loss, addiction, psychological and mental health, and neurodivergence.
Ready for a real
challenge?
Our 60 Day Challenge is eight weeks of personalized coaching, accountability, and community — with over $5,000 in prizes for the best transformations. It's the fastest way to kickstart real, sustainable change and finally feel your best.
Meet your coaches.
A team of dedicated women's coaches, each committed to the same standard: helping you reach your best with personalized programming and real support.
Mom, founder, and the heart of Lady The Fup — Rima knows the juggle of health, family, and a packed schedule because she lives it too. She helps women build strong, confident bodies with smart nutrition, resistance training, and real-life habits that actually stick. No extremes, no crash diets — just results that last.
@coach_rima_kamra
Our head coach and resident gut-health guru, Lexie specializes in digestive health, inflammation, nervous system regulation, and breaking up with all-or-nothing thinking for good. She's also experienced supporting neurodivergent clients (ADHD, ASD, and AuDHD) and coaching athletes through FMG, NPAA, WWA, and UFE competition prep.
@lexircise
A Registered Nutritionist with a knack for the stuff most coaches skip — pre- and postnatal health, peri- and postmenopause, nervous system education, and post-rehab medical exercise. With years of life experience and a heart for meeting you exactly where you are, Debra makes long-term health, strength, and well-being feel genuinely doable.
@coach_debra_basch
Mal is our pre- and postnatal pro, helping women feel strong, supported, and seriously confident through pregnancy, postpartum, and beyond. With a big passion for mental health and whole-person wellness, she builds sustainable habits that take care of your body and your mind.
@coachmal.m__
Kinesiology degree in hand and a stage-prep specialty, Magda is your go-to for building muscle, dropping body fat, and chasing serious physique goals. Whether you're prepping for the CPA stage or your own personal glow-up, she brings the science, the structure, and the accountability to get you there.
@magdabanas
An IFBB Pro and CPA competition prep coach, Lindsay is a Lifestyle & Fat Loss Specialist certified in nutrition, personal training, and yoga. She blends evidence-based coaching with nervous system smarts to help you upgrade your physique, build habits that actually last, and get results both on and off the stage.
@lindsaymartens.ifbbproA real community.
Lady The Fup is so much more than a program — it's a tight-knit network of women lifting each other up, both online and in real life. We host frequent get-togethers and in-person meet-ups all year round, so you're never doing this alone.
And if you can't make it in person? No problem. We run frequent community calls too — so wherever you are in the world, you've always got your crew in your corner.
From sweating it out side by side to dressing up for a night out — here's a taste of how our community comes together, with plenty more along the way.
Gym & Form Clinics
Hands-on training sessions to dial in your technique and lift with confidence, together.
Learning & Education
Workshops and sessions to deepen your knowledge of training, nutrition, and well-being.
Tough Mudder
Take on the ultimate team challenge — mud, obstacles, and the whole community having each other's backs.
CN Tower Climb for Charity
Climb together for a great cause — pushing limits and raising money side by side.
Dinners
Great food, great company — regular get-togethers to connect beyond the gym.
Retreats
Get away with the community for unforgettable retreats — training, connection, and a serious recharge.
Our annual
awards gala.
Once a year, our whole community gets glammed up and dressed to the nines for an unforgettable night of celebration. Our annual awards gala is an evening of dinner, connection, and recognition — honouring the achievements of our clients and coaches, the transformations, and the milestones from the year. It's a reminder that you're part of something so much bigger than a program.
Anywhere.
Anytime.
Everything lives in our custom Lady The Fup app — hundreds of exercise videos, your personalized workouts, and live, direct communication with your coach. It's built to keep you progressing constantly, with the attention to detail only our specialized coaches provide. Train from anywhere in the world, on your schedule.
Apply Now →
What they'll say
about you.
This is what people start saying to our clients after going through the program.
Frequently asked questions.
Everything you need to know before getting started. Don't see your question? Reach out directly.
After you apply, you're matched with a coach based on your goals. We start with a detailed intake, then your coach builds a fully customised training and nutrition plan. You check in weekly with progress photos and updates, get video form feedback, and ongoing adjustments — all delivered through our client app and direct messaging.
No. We build your program around whatever you have access to — a commercial gym, a home setup, or minimal equipment. Just let us know your situation and your coach accounts for it from day one.
Both. We coach women at every level — from those who've never trained consistently to experienced lifters who've hit a plateau. The program adapts entirely to your starting point. What matters is your commitment to the process.
No. Your nutrition is customised to your lifestyle, preferences, and goals — built to be sustainable, not punishing. We focus on an approach you can actually live with, so the results last well beyond the program.
You have direct access to your coach throughout the week through the app, plus formal weekly check-ins where you submit progress and your coach reviews everything and makes any adjustments. You're never left guessing.
Absolutely. We're 100% online and coach women in over 40 countries worldwide. Everything is delivered through our app, so wherever you are, your program works around you.
Click "Get Started" to fill out our free intake form. A coach will review your application and reach out to discuss your goals, answer your questions, and walk you through your options. Pricing depends on your specific program — there's no commitment required to apply.
Ready to start?
Let's build.
Fill out the form and a Lady The Fup coach will be in touch to discuss your goals and get your program underway. No commitment required.
Tell us a little about yourself and your goals.
Application received!
One more step — book your free intro call now so we can talk through your goals. Pick any time that works for you below.